Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗James Lang · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This product is awesome for someone who is fairly computer savvy, has a few different phones sitting around to connect to the game, has a strong enough WiFi and prefers to spend a hundred bucks on the equipment then $5 per month instead of not worrying about any of that and throwing down $20 once for TTS.
Why did it take so long for someone to come up with this idea! I have a lot of friends that aren’t local, this has opened up a brand new way to get together and play games we love.
This is a great way to enjoy playing games with friends from across the country! The UI is good, and it is easy and fun to use. Great job!
Vorpal Board makes it easy to reclaim game night no matter where your family and friends are. Want to play board games or D&D remotely? This compani...