Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Figment Design Laboratories · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Brilliant app, allows me to track all my transactions with shell, showing me how much I spent on which day and it also tells me how many liters I have bought. 10/10 app I love it please keep it up. Absolutely stunning app
Your Wednesday rewards game is simply a waste of time and you might as well have omitted it. I have played probably more than 10 games and the result had always been the same “Oops”. Based on the wheel there is a 2/12 chance of landing on “Oops”, and a 1/12 chance specifically for the one I always land on. Yet I have landed on it at least 10/10 times. Rather take it away than make fools out of us.
Your rewards system on the spinning of the wheel on Wednesdays they don’t work. Actually a waste of time for the same outcome all month. How were these games structured? What’s the target market for it? Your rewards games for Wednesday doesn’t work👎🏽
Five years ago, Shell’s V+ Rewards programme transformed South Africa’s oil industry as the first self-owned rewards programme, now proudly serving 3....