Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pepkor Retail (PTY) LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The card is not added to Apple Wallet when you click on the link. Maybe just something small on the development side.
I’m not gonna call all those naysayers morons: because that would be rude. But seriously…with some going on and on about not being able to login or add to Apple wallet etc…ah come on…piece of cake. I have yet to see what benefits I can glean…
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