Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UpToDate, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using this app especially for its offline content for years with my (expensive) personal subscription. Recently any action generates numerous error popups indicating a connection or network problem. I deleted the app and reinstalled the latest version from the App Store but now even trying to login generates a connection or server error. Fortunately I am able to access the UTD web site, but there have been several circumstances where I have been in areas without WiFi or cell service under emergency conditions and unable to access the offline content due to need to update the offline content. Certainly if one cannot login or access information, especially under urgent medical situations, the app is not useful so I can’t justify more than one star if the app doesn’t work. My advice to many others out there who also have this problem is don’t buy individual subscriptions and just use institutional accounts when connected to a work machine and look to other reliable apps that offer offline content when in need of urgent medical information ( and there are many). Our practice and affiliated hospitals no longer use UTD because of unreliable access issues. The quality of medical care in the USA has deteriorated due to problems with technology and this is another example of a chronic technology problem afflicting many that UTD does not appear capable of repairing. Stay away from this app!
Amazing app with high quality reliable medical knowledge at your fingertips, but unfortunately what was a nearly perfect app was broken with the most recent update. The skip to section of the table of contents of articles works properly as it always has, but the drug information pages no longer skip to the right section, it is always wrong and several sections down resulting in having to scroll through huge amounts of information to get to section needed. I ended up using pediatric renal dosing of a medication instead of adult renal dosing because it jumped to the wrong section and the table didn’t have a title to identify that it was for pediatric instead of adults. Please fix this immediately! It makes looking up drugs on the app useless and have to rely on desktop for web browser version
UpToDate is an excellent resource for healthcare providers to access current information relevant to clinical practice. The app allows for easy mobile access to UpToDate’s exceptional content from well regarded authors. In order to the improve the mobile experience it would very beneficial to have features to allow users to highlight text and add notations for future reference. UpToDate please add highlighting capabilities!
UpToDate is the clinical decision support solution trusted by over 3M healthcare professionals to help improve care delivery and patient outcomes....