Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WebMD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As an ER doc, I used to rely on MedScape for quick access to medication information, especially in the setting of critical illness and overdose. Having fast access to the dosing for uncommon drugs was a real safety boon, and the concise pharmacology information has been critically important more times than I can count. HOWEVER, after this AI update (which follows from the clunky expanded clinical content), the app is borderline useless. Every time I open the app, it has to reload itself as I sit there waiting and staring at the logo only to then be dumped into the AI-centric landing page. This is no longer a reference app. Instead, the MedScape App has become another piece AI-"assisted" garbage that wants to have a conversation and summarize information THAT ALREADY EXISTS IN THE ADJACENT TAB instead of allowing me to simply search for the drug and find the information that I need NOW! MedScape, you get one star for content and one star for what the App used to be, but you can't keep going in this direction. In an attempt to jump on to the AI bandwagon, your utility has been compromised. Kindly hang your head in shame.
As an elderly lay and white woman this was informative. As was also a caretaker of my adoptive grandson with autism severe IDD as well as seizure disorder for 25 years. He had some severe aggressive behaviors. I ignored my own medical needs. Had Medicaid and fairly recently got belated Medicare at age 72. I’m thankful. However I’m now being treated for breast cancer. East diagnosed in early September 2022, finally got lumpectomies in December then full mastectomies end of December. Am on two meds for HRpositive/ HR 2 negative. It’s extremely difficult to navigate who to call on the medical team. Leaving messages still doesn’t help. Amazing. I know the staff is busy. Treatments seem like I’m on a convayor ( spelling)belt . The waiting…while clock is ticking in the pay parking lot . Rooms are crowded still and worry about what disease I’m about to pick up. I’m no longer employable so it’s money to spend that I don’t have. These are my concerns as an elderly woman . Your informative research helps me realize I’m not alone. Thank you for all you do.
Great resource but I would like to make one suggestion: make the “save” feature available whenever you view an article. As it stands now if there is an article I’d like to save (after clicking on the link on the homepage for example) I have to go to search then News filter, type in the article name, then click on the article, and then the share icon in the top right hand corner is available to save to favorites. And if there’s a link in the article itself you have to repeat the whole process. It’s very time consuming so please change this feature. Thank you!
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