Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Excellus Health Plan, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
HORRIBLE! I have charges on my bank statement paid to Univera (my insurance) AND Excellus BCBS (an insurance I’ve never joined). Trying to straighten it out through NY Medicare as I can’t get a live person at Univera that has any clue, or power to help! The app also says ‘payment history’ but doesn’t show it - had to have my bank print statement. Horrible!
The app glitches a lot by randomly closing, I can rarely login. On the rare occasion I can login to the app it takes over a minute to actually let me login and then I have only a few clicks before it randomly closes out the app and I have to attempt to log back in. Besides the fact that I am a member that cannot access their account through the app I work for and handle welfare for a large company in WNY that uses univera for their active members. I now understand their frustration with the app and will also be reporting this to my boss and board of trustees.
App works much better can see claims perfectly!!!!
Univera Healthcare members can use our app to log in and access health plan information on-the-go. You will have instant and convenient access to:...