Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Excellus Health Plan, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For no apparent, or fixable, reason, this garbage piece of junk app now no longer accepts either my wife’s or my log-in information. Doesn’t allow a reset of anything despite us having all our subscriber information. Why would we want to log in and check our claims and coverage anyway?! We are now forced to call Excellus and wade through their equally trashy phone system to talk to some moron. App works no better than their health plans.
I’ve been using this app for few years now to pay my premium, check my claims and see how much my insurance covered my medical bills, and had no issues navigating this platform. Great service.
Both the Excellus app and website are pretty bad. The app provides so little functionality. Every time I send a support ticket in about a problem with the app or web site I’m told it’s a known issue. I probably have at least 6 known issues and there doesn’t appear to be any interest by Excellus to fix them. Now, I can’t even log into the app any more. It says my plan is incompatible with the mobile app. I sent in a support ticket on the web site. Guess what the response is - it’s a known issue. Excellus is pretty much one of the few providers in this area so I guess they can choose to provide poor service.
Excellus BlueCross BlueShield is a nonprofit independent licensee of the Blue Cross Blue Shield Association. All rights reserved. Excellus BlueCross...