Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Albertsons Companies, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
United Supermarkets and Market Street are owned by the same company, yet we have to have two different apps for them now? It makes no sense! When you first open the United app, it makes you select a location, and Market street locations show up on the available list. However, if you try to select a Market Street location, it tells you to download the new Market Street app. If United Supermarkets are the only option to use on the United supermarkets app, then why are Market Streets listed? Why do I have to have two different apps for the same company, almost identical ad, and the same coupons? It used to be one app, and the ad would switch depending on the store that was selected. It makes me not want to shop at either store, and they have been my primary stores for 16+ years now.
I give the app and store a rating of four stars instead of five because the new app is so different and doesn’t transfer between all stores. I am also disappointed that you no longer carry a lot of products that I used to use on a regular basis. My store is just 3 blocks from my home and I love how convenient it is ,but if I am going to have to go to another store in order to find items I use then I might as well buy all of my groceries at the store that carries more of the brands I like. I have seen comments on Facebook from many that feel the way I do about the changes . The verdict is still out on whether I will continue to shop here or give the competition a shot. I love all of the employees and how they try to see that everyone is happy and satisfied but some things are just out of their control. I will give it a few weeks to see how it goes. It’s a shame to such a nice little store change.
Aside from the Great Customer Service they provide, I enjoy shopping at United Supermarket for the fact that they have the items they advertise in stock all the time. I’ve never had to get a rain-check.
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