Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mardel, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just updated to newest version, but it doesn’t work. Keeps asking for a new address when entire order form is filled in. No help option, just comment spot. When I went back to home page, it emptied my shopping cart. Nevermind... not worth the trouble. Too bad; all the locations near me closed, and they would’ve made money off me today.
Every app should support landscape view, this one doesn’t. Makes it difficult if you are using a tablet with a keyboard. It’s way too simple of a coding change. But then when they only update the version yearly it reflects the low value that is placed on the app.
I must have misunderstood when I surveyed this app; I assumed that you can purchase Mardel's wide variety of Christian items through the app. Although it does provide you with all the wonderful coupon codes and store locations, this app only redirects you to the online web-store when you desire to make a purchase.
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