Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pinkbike.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Folks at Pinkbike have done great job building up Trailforks trail database, and giving app some really useful features, like finding other user’s saved loops / courses that include a specific trail you are interested in. I do find the functional flow of the app to be rather disjointed & counterintuitive, however. It would be much easier to use if the navigational “hub” of the app were a single view of all trails & networks I’ve interacted with (ridden, rated, reviewed, saved, & wishlisted). Instead I have to hunt through multiple menus and screens to refresh my memory which of these compartmentalized categories might contain a trail / route I wish to revisit. 5 stars for useful and comprehensive trail info. 3.5 stars for disjointed interface.
I trail run, mountain bike, ski, hike, etc. I have a lot of incongruencies with other apps that are incorrect and this app has really helped me in the backcountry as well as just on town local trails to know all of the systems that are within the area. I can go anywhere in the world and find trails and find point locations without any issues or even requirement to really know the application. Over the years I’ve gotten to know it really well, so I definitely am probably more educated at this point, and at the same time I recommend it to everyone I know.
Good luck doing anything besides recording a ride. The app is way overloaded with functions that do not work. You will spend hours on the simplest tasks to no avail, like cropping your avatar as it only displays the top left 16th of whatever photo you choose regardless of size, while the crop box stays frozen in time. Uploading trail photos is a nightmare as the app randomizes the photo information despite your input, and correcting it is nearly impossible. Forgetting to stop a ‘public’ recording will leave a track directly to your house, and when you crop that part out for privacy, it will reappear the next time you open the app, so you must delete the entire recording. Regardless of your chosen region, when you click discover, the app will display trails that are thousands of miles away, and you cannot even narrow it down to your state. I could go on and on as I have spent countless hours over the past few years trying to get the hang this super janky software. My IQ is not low. Sorry trailforks, I don’t think people are looking for a brain aneurism in exchange for a mountain biking app. I have contributed a lot to trailforks btw, and it’s been a painstakingly slow or unsuccessful process. Our time is too valuable to be wasted on this dysfunctional software. Trim the fat, and simplify the process trailforks, it’s that bad. I am guessing the people claiming trailforks as a must have are not contributors or trail builders.
Trailforks is a trail database & map with over 650,000 trails. Users can contribute data and then local trail associations have the control to approv...
| Name | Price | Type |
|---|---|---|
| Trailforks Pro Early Adopter (Annual) | $17.99 | Yearly |
| Trailforks Pro (Annual) | $53.90 | Yearly |
| Outside+ (Annual) | $89.90 | Yearly |