Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Robinson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Catching myself addicted to playing this game (especially since I never get to drive in NYC). Brings me back to good old game days!!
I downloaded this game last week thinking it’d be a fun time killer during the elevator ride to my office on the 44th floor of the Goldman Sachs downtown office. By that night, I realized that the FDA should stop wasting its time tracking narcotics. This game is more addicting than 120 kilos of straight black tar heroin. I soon found that every waking moment of my day was consumed by Traffic Trouble. On day 2, I was released from my Fixed Income Securities Real Estate Investment Banking job. On day 3, my wife left me. I hardly noticed as I earned a new high score after 13 hours of straight gameplay. By day 5, I decided that sleep, food, and water were irrelevant on my quest to get the world record score and claim the $250 prize. Now day 7, I am being evicted from my house and transported to a padded cell in the county institution. I played Traffic Trouble as they escorted me out of my 3 bedroom penthouse in handcuffs. My only regret is that I have but one life to give to Traffic Trouble and my pursuit of the $250 prize.
Once I started playing this game, I was able to walk again!
Traffic Trouble is a classic endless runner focused on the frustrations of a crowded highway. Each round you are thrown into randomly chosen traffic t...
| Name | Price | Type |
|---|---|---|
| 250 Tokens | $0.99 | One-time |
| Remove Advertisements | $0.99 | One-time |