Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tous Les Jours International Corp. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am a fan of Tous Les JOURS, but there are so many issues I’ve run into with this app. 1) it’s annoying having to log in every time I open the app. There’s a “remember me” checkbox, but you still have to enter your password every time you open the app. 2) The app automatically increases the brightness of the phone not only when the app is in use but even when its not, so I have to turn down the phone brightness every time after I open and exit the app. 3) I pre-ordered a cake from the app and picked it up yesterday. I did not receive the points and my pre-order is still listed as “preparing” even though I already picked it up. I messaged customer service about this and am still waiting to hear back from them. Aside from just scanning in person to receive points, this app has proven to be more of a hassle than it’s worth.
This is one of my favorite cafes and I originally signed up using the Facebook sign-in option. I racked so many points on there. I bought cakes, pastries, drinks, desserts, etc. just so I could use up the points at some point. Then one day it logged me out. I attempt to login but it says there’s an error. I try signing in with my Facebook email, says it doesn’t exist. Now I have no way to get my points back and I had to create a whole new account.
I downloaded this app because it was promoted in order to gets rewards and make orders in advance. Love that sentiment… except when I downloaded the app and created an account it logs me out EVERY SINGLE TIME! and somehow this app only never remembers my password on my iPhone. Meaning I have to create a new password. And guess what, you can’t because the reste a password link is simply the contact us button redirecting you to their app. What a joke. Please if you are a multi millionaire dollar chain, have the decency to roll out an actually working app platform. Makes me not want to ever step into another Tout Les Jours ever again.
[About] - The TOUS les JOURS app brings the delightful experience of our bakery straight to your fingertips. Whether you're craving freshly baked brea...