Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Third Reality, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app works reliably. It’s a bit none intuitive how to alter a timer (you have to delete the previous function and then add a new time rather than adjust the time). It would be nice to add a on-at-dusk function like almost all other smart timer apps.
The app is annoying to use. The UI is terrible and could use a review to make it better. Please take a look at how WEMO structure their app. I don’t need to see “Life can be smarter than you think!” each time it loads. The terrible slow animation is annoying. Feedback: Military time down to the millisecond? Seriously? Remove the + tab (cause it’s not a tab, it behaves more like an action button) Group and timer should be the only tabs The + should be in the bottom area and/or in the hamburger icon menu. Does the icons have to be large square buttons? Can’t they be just toggles? Why use up screen space? How many bridges can an account have? If more than 1, maybe this can be a tab. I setup the bridge once, I don’t need to see it everyday. Move it into the hamburger icon menu.
New update makes it harder to get to my switches. It takes two taps now to turn off my light instead of one. Also, the startup animation saying "Life can be smarter than you think!" takes a long time to complete and happens every time you launch the app. Why are we forced to see the same message over and over?
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