Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brilliant Home Technology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Spent an hour getting the device installed. Don't get me wrong, it's beautiful. However I have downloaded the app and every time I try to create an account, it says there was an error and to try again later. Tried 10-20 times over the course of an hour with different emails and names, and it never works. $500 device and I can't use it because of a poorly coded app. I'll be returning it tomorrow seeing as you can't use any of the features without an account and I can't create an account. Update: After giving up for the night, I decided to try the next day. Maybe it was a server issue, but I was able to set it up in the morning. The app is still not amazing, but the device more than makes up for it. Upgrading to 4 stars.
Installed a master and 2 remote switches. The master is cool with its features but also complicated to configure. Need to move more configuration options to the app. Biggest complaint is the latency in the remote switches on motion detection. It’s a serious 3-4 seconds that turns on once I’m 6 feet into a dark room. Need to fix so it’s more instantaneous. The remote switch is about 15 feet from master and even if I waive my hand in front of switch when I enter the room it has this delay. I’m not allowed to buy anymore by the lil woman until this is fixed. Also would be nice to set my own timer of how long before lights auto shut off options are 1 or 5 minutes, why not let user customize? Lastly, needs more software flexibility to create if/then scenes. For example turn lights on off at a time or event. Definitely cool, if Brilliant and iDevice combined, this would be the best switch period. In the meantime needs more work and faster releases to get me to buy another.
I originally pulled this down to configure the Brilliant light switch I purchased. What I am realizing is this could be a much bigger aspect of the Brilliant line. They have a really clean way of integrating many products in a way that say a Control 4 system does. So yes the light switches are great but the app along with it makes for a really nice single solution to manage your smart home. Looking forward to seeing the ability to copy scenes so it’s easy to make variations without re-programming everything. Also would like to see the ability to configure devices from the app like you can do on the switches.
Get mobile access to your Brilliant Control(s) by downloading and pairing the Brilliant App. The Brilliant Control replaces an existing light switch...