Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Digital Monitoring Products, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the app when it comes to the ease connecting my system to the security in my phone, but this app also provides Bluetooth keys so that through my phone I can connect to the security system and unlock the door and turn off the security. Unfortunately, this last section doesn’t work as well as it should and they need to fix it. I will log myself in to the app hide it behind everything else and then I can use it to get into my systems but routinely also it almost inevitably times out before I can actually use it to get into my system so I didn’t have to go through my login and all the other things and all the other pieces that I have to do to connect my phone back into the system and it would have been easier to use a key fob. The developers of this app need to develop a persistent Bluetooth solution. It doesn’t require me to constantly log into the system because I got a time out.
I have had this app for many years and it has always worked seamlessly. The features are good and I love that I can get notifications to see who is coming and going. In the past 6 to 8 months, it will not connect regularly at all. Sometimes I have to try four or five times in order to get logged in. I go out of the app, come back in, and sometimes it still does not work. There is no pattern that I can detect. It happens on both cell service and Wi-Fi connections, and in locations where it used to connect, it now does not. Also, when you have a limited amount of time to unset an alarm when you arrive home, this is very worrisome and frustrating. Hope this can be fixed!
For an app that could essentially be one button: the setup was convoluted and it has constant delays. It often takes 3 to 4 tries and a wait of up to 20 min to arm or disarm the system remotely (even from inside my own house). You have to constantly refresh as it will often have an outdated status (saying armed when unarmed or visa versa). That last sentence is a big problem. You could leave the house and check the app and think it’s armed but the status just hasn’t updated since a recent disarm. One time, I hit disarm to the system, drove home, and beat the app by disarming manually on the keypad at home before the app finished trying and failing to disarm. That should not be possible. That’s embarrassing. It moves slower than the speed of car. Additionally, I have never successfully hit the false alarm option in time from the app. By the time you get the notification and try to hit the false alarm option, it is too late. My wife and I have the same problems with the app and I have an iPhone XR and she has I think a 15 so it is not outdated phones to blame.
The Virtual Keypad™ App gives you control of your security system on-the-go. Connect to your home or business system to arm or disarm, control lights,...