Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TATA Digital Private Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have had medicine orders canceled with the reason being it was logistically not possible to deliver. If that is the case, why show delivery in 45 minutes or 60 minutes. You call customer service, it reminds me of the days of AOL. Dumb script readers, with no motivation to resolve. They just raise a ticket and ask to wait for 24 hours. New experience- I ordered a cooler day before that was supposed to be delivered yesterday. Delivery window 9 AM to 9 PM. No information to contact delivery person. Chat with customer care, they escalated issue at 4 PM. Call customer care at 8:45 PM they say wait for 24 hours. Does Tata think, they are so precious that we will sit waiting at home for 48 hours for a delivery? Oh and don’t get me started on how bug ridden the app is. It deserves -5⭐️.
I was awarded a bunch of Neu coins for a stay at the Taj Hotel. Those NeuCoins were linked to my registered phone number from USA. When I tried logging into the Neu app using that number, I didn’t receive any OTP. I have been chasing their customer care for the past 3 days and they keep directing me to send email after emails. If this is how Tata envisions creating an “everything” app, they have been failing miserably. This app fails at everything. If I can’t even log into it, what’s the point? Dear Tata, take my 5600 Neu coins and use them to fix your customer care.
SMS won’t read from the keypad. Good for purchase from all Tata websites as all are integrated into one here. Bill payments and upi payments need further improvement.
Send and receive money effortlessly with a faster, safer and more rewarding UPI experience. Pay bills or shop with Tata Neu UPI and get rewarded with...