Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nouman Khalid · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game does not look like the picture and once you get in the app, there’s a character. Why would you see a character but the real game is that you look through the character, not see it????
This new sim game has too many ads! A brand new game should not have this many ads. Please fix the problem, thank you.
I wasn't ready for this... The game isn't really what the pictures really show and it isn't the one caseho played, it looks fun but it's not for me
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