Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Xiaofeng Wang · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The ads are inappropriate for kids who probably play this. They are video ads for a video chat ap. One girl was talking about being dirty. The game does not give you realistic "time" to actually play the game. And too many ads. And the count down timer is a bad idea. I got rid of this and got pipe roll. Much better.
I miss Pipe Roll and this is similar in a lot of ways, but I hate how every game is a countdown instead of counting how long it takes you to solve it. Also hate how in some games, it ends if the water gets to the end of an unfinished pipe. The music leaves much to be desired as well.
I was a huge fan of Pipe Roll and this game is much like it, but the ads pop up way to frequently to even enjoy the game. Could have been great, but it will get deleted after only 10 minutes.
An addictive brain puzzle game! The pipes and plumbing beneath these gorgeous fountains are anything but pret.They’re a total mess! Can you fix them,...