Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Summit Racing Equipment · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like everything about Summit except the Will Call system in Arlington. It’s a joke. You have to wait an eternity. Twice now have not called my name when the screen said my order way ready. The last time, after waiting another fifteen minutes, I walked up to the counter and said that my name was not called and the counter man said “That’s a lie. See right here? They write the time your name was called”. My name is super hard to pronounce, which I’m convinced is why it’s not called. Like someone couldn’t just write a time down and throw it on the shelf. If it weren’t for that retarded system I would give it five stars.
I really enjoy shopping with Summit Racing. They have always been helpful even when stuff just goes wrong. They are the fastest at shipping that I have experienced. Now the App. The phone app can be a little challenging at times. Slow to respond, hard to get the best price, and hard to get all of the options listed in a search. One example, searched comp cams magnum roller tip rockers looking for the higher 1:72 ratio. It not even on the list of options. I went to the comp cams website to get the part number to put it in the app. I put the part number in and then it shows up. It’s just time consuming to get a list of everything your looking for before using the app to be able to find it. I feel like most of the people shopping on the site / app are budget minded. Example What is going on with pushrod prices. Stock gen 1 Chevy 5/16 pushrod is $30-50 and a plus .100” pushrod is $120 plus for same standard of pushrod. Okay I’m done.
I have used summit for years and normally when i have had problems or questions about orders or parts they have been great at addressing them. Which is one of the main reason for using them and there quick delivery’s. But since covid there custom service has been nonexistent i simply can not get in contact with them they don’t answer the phone don’t respond to emails or texts its been very frustrating. But i continue to give them the benefit of the doubt due to their past good business practices. But if there support staff are now operating from home no seems to be doing there jobs. Lets hope summit gets back to the great company they were. If not i will probably start using another company.
Your Performance Powerhouse - in the palm of your hand. Use the Summit Racing app to easily search for auto parts and accessories. Shop more than 1.5...