Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matco Tools · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Since the app updated recently, I’ve been unable to see the loan account and its current balance/payment history. The new loan system they set up on the website itself only shows me payment history since the update and doesn’t show account balance. This is obviously concerning if I cannot easily access that kind of information anymore as I used to anymore. It was the only reason I kept this app as the catalog is super buggy as it is, with pages not loading or this app basically just being a glorified browser since most of the items you click just open your browser instead of being an in-app view like you would expect.
The app is cool and all when everything works, but as I try to use it more and more, the app just doesn’t load, logs me out every single time I exit the app, won’t let me sign in at times, doesn’t show flyers or deals, just a whole lot of simple things that I shouldn’t be dealing with on an app that is supposed to make it easy to contact, deal, and know about what my favorite tool brand is doing.
Don’t get me wrong the whole idea behind the app is a great concept!!! But unfortunately the execution is subpar. For example..... when I am looking at page of items on the app, I find one I want to know a little more information about. I click on the item, once I’m done I go back to the page with the list of items, is takes me to the top of that page, so then I have to hunt find my place rinse and repeat for every item that I click on in that page! Frustrating to say the least. I go to pay my bill, punch in a dollar amount, it shoots straight to the bottom of the page, can’t see the dollar amount I’m trying to put in, scroll back up keyboard disappears! Like I stated before great concept but rushed to market!
The patented Matco Tools App gives you 24/7 on-demand access to your Matco Distributor, over 13,000 of the highest quality professional automotive too...