Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Emmett Breen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Absolutely fantastic game, so addicting I can’t put my phone down. 20 stars on the money.
I found out about this game from a good friend of mine and it is one of my new favorites! The interface is super simple and I’ve had no problem with the controls. Can’t wait to keep playing!
I was just introduced to this App today by a very good friend and I can’t put it down! It’s simple, fun, and makes me feel like a productive citizen cleaning up the streets. My productivity at work is going to go way down but, hey, someone needs to keep the streets clean. I hope you can include a worldwide leaderboard in the next version, I bet I’m in the top 3 already. I’ll keep practicing until then.
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