Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jordan Safran · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been waiting for a game like this for my entire life. So simple yet so stimulating, I will be playing every day until lightning strikes me down!
Nothing gets me more excited for my day than waking up knowing I have a new stoich puzzle to try. Sometimes, after I finish the daily puzzle, I’ll sit at my phone staring in awe at the pure genius of the solution. This game must have been designed by some incredible wordsmith! Whoever they are, they deserve a nobel prize!!!
This is exactly the game I’ve been looking for forever! It is the perfect combination casual, fun, and thought provoking entertainment. The UI is beautifully designed and I love doing the daily puzzles every morning. Truly a hidden gem on the app store!
How It Works: You’re given a starting word and a goal word Choose words that logically connect them, step by step Think laterally, connect creatively,...