Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Morgan Stanley · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is fine. It does what it needs to do. There’s a couple issues though. First, if I’m logged in and then get logged out due to inactivity, when I return to the app and try to use biometrics to log in again, it attempts biometrics but then immediately returns me to the back to the login screen. Secondly, and honestly more annoying… a recent update has caused the current stock price to be rounded to the nearest whole integer. This is frankly just incorrect. Why round a stock price? Please fix that.
When I log into the app a message displays: “ You need to update your contact information. To do this, sign in to StockPlan using a desktop or tablet browser.” However, when I log onto the web, there is no message asking me to update my contact information. After changing/updating my contact info manually via my profile, I’m still unable to access my account via the app. If I can log into the the app, the app is worthless. I will update my rating when this is resolved. UPDATE: An app update / new login process have fixed this issue.
I was relying on funds from my stock to pay an important transaction for my home purchase. Apparently there is a difference between Wire Transfer vs. Electronic Transfer. A wire transfer is also an electronic transfer on their website. BUT, one option takes 2 days to hit your account and the other takes 5 days. I was 100% relying on my money to be in my account, but that didn’t happen. Had to scramble and borrow from family to avoid losing my home. To make matters worse, when I called customer service to share the UI feedback, I was yelled at and lectured for not knowing better. That if I had just called to do the transaction then maybe I wouldn’t be in this position. That if I had used the website because the app doesn’t support all features... Just wow. It was so bad she called me back to apologize.
Designed exclusively for stock plan participants with share plans serviced by Morgan Stanley, the Morgan Stanley at Work app brings many features and...