Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Morgan Stanley · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a small investment account with Morgan Stanley which I can't access in my iPhone period. I need java to see it on mobile browser and they don't have an app for personal investors. It's ridiculous. Too bad my company switched RSUs with them from another investment company that allowed me access anytime anywhere, unlike Morgan Stanley.
Wish MS would make an app for the rest of us
The Morgan Stanley Matrix mobile application provides our institutional clients select features from the Matrix platform. These features include Ideas...