Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Morgan Stanley · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Used to be awesome 10/10. Can’t verify my email on this iPad though. I get the email in my inbox but bc it’s on my work email wants to open it in edge instead of chrome/safari, and then just opens up the MS app again showing me that they sent me a verification email. Basically, I’m clicking the email confirmation link, and it’s not authenticating/verifying me. Not going to bother my sales rep with something so trivial; I’ll just login w/ browser but i wish the app worked as i like the notifications.
Nice app! Easy to use. Love the podcasts!
Very easy to navigate content with collections.
This app is for institutional clients of Morgan Stanley with valid Research entitlements. At Morgan Stanley Research, we lead with exceptional ideas....