Start Simple with MyPlate

USDA Food & Nutrition Service · iOS

Start Simple with MyPlate

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Start Simple with MyPlate screenshot 1Start Simple with MyPlate screenshot 2Start Simple with MyPlate screenshot 3Start Simple with MyPlate screenshot 4Start Simple with MyPlate screenshot 5Start Simple with MyPlate screenshot 6

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Start Simple with MyPlate Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
3.1 ★(357)

Rating Distribution

3.1
★★★☆☆
357 reviews
5
33%
4
10%
3
9%
2
8%
1
40%

Top Countries

🇺🇸 US🇨🇦 CA🇹🇷 TR
Reviews (3)▼
★★★☆☆kuuchanda8/24/2023
Offers great guidance but could be better

The app offers great information on food groups, portions and ways to incorporate into daily diet. However, I think there could be more productive features in the app that help build a balanced meal plan for the day/week. It should give users the option to create a meal plan based off of the daily goals they set, as well as options to create a grocery list that accounts for the amounts of each food group needed in order to fulfill daily goals and prepare correct serving sizes, so if a woman needs 3 cups of fruit each day she will need to add up to 21 cups of different fruits to the shopping list, and if shopping/meal planning for a family it should allow ability to account for the dietary needs for each member (21 cups fruit mom, 21 cups fruit dad, 7 cups fruit baby, etc.) weekly meal plans should account for breakfast lunch dinner and snacks so it is easy to spread out servings of each food group across the day.

★☆☆☆☆hlycowpaty2/10/2021
Function Request

I need this app to use the daily plan generated on choose my plate (uses my hight, gender, weight, age, and activity level) to put my food groups on a dashboard (just like it looks now) so I can tap a category to show it was eaten. With a goal of getting all my groups in at the end of the day. If a group is clicked on the heading, serving sizes and exaples of that group with options for more information would be included (this is already there, and useful). Syncing with an app like my fitness pal would be ideal. An app like this could be vitally usefu for parents feeding their toddlers, teaching healthy eating to kids of any age, and teaching my tween about healthy eating and calorie tracking that includs appropriate nutrition. As is, this app is pretty useless because all it does is give mini goals for selecting food within a group without any tracking of groups eaten. The group's information is useful, but without the tracking of daily groups eaten, I wouldn't use an app just for that. Please include the above functions and make your app awesome!

★★★☆☆EVR781/15/2021
Feedback

I would love for this app to have the ability to set goals for each food group based on your age and gender and have a food diary option where you could input 1 cup milk at lunch for example and have it deducted from your food group goal. Also, an option for calorie counting for those who are trying to lose weight. Another idea would be to build a breakfast, lunch, and dinner meal plan by selecting options from a menu that meet each food group recommended amounts. Selected items could be automatically added to a grocery list. I would love to use this app more but right now it is more informational than practical.

Version History (38)▼
1.259/22/2025
1.24.17/14/2024
1.241/5/2024
1.23.26/13/2023
1.23.15/16/2023
1.234/11/2023
1.22.15/23/2022
1.224/8/2022
1.21.211/1/2021
1.21.110/13/2021
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

Build healthy eating habits with the Start Simple with MyPlate app that lets you pick daily food group goals, see real-time progress, earn fun badges,...

iOS App ID
1469064093
Content Rating
4+
Min OS
15.0
Size
64.1 MB
Publisher
USDA Food & Nutrition Service
US