Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗St John Ambulance · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is an easy to get and use app that takes up almost no storage and can save lives. This can be the difference between life and death. Who could ask for more?
A source of useful information. However, the icons along the bottom of the screen are now half covered by the a-z listings so can’t see what they say. The a-z menu on my phone goes from asthma to strokes. If there are more options after that I can’t see them as it doesn’t scroll up.
This is a simple and easy to use app. It's not be made to look whizzy or have style over substance. It contains VITAL information that could help you save a life or someone save yours. I recently went on a three day 'first aid at work' course and cannot praise the St Johns enough. It should be compulsory that everyone is trained in basic first aid. Why would you not want to be able to help someone or know that someone is trained to help you. Well done St Johns. Keep up the great work!! :)
St John Ambulance is determined that no one should die because they needed first aid and didn’t get it. This app includes the latest first aid advice...