Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thrive Therapeutic Software Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is the only self-app that I have been to be properly engaging; the use of goals, games and genuinely interactive sessions is helpful to keep you coming back each day. (Note: I am using this under my school, so I assume is equivalent to the paid version.) Where an app like Headspace will only give you one facet of mental wellbeing, and near to no interactivity, but only a bunch of audio files, this app is engaging, and gives you such a range of things to do, it almost becomes addictive - but obviously, in a good way. I am three sessions into the CBT programme, and it is very helpful and intriguing so far; no where else would I be able to find an app that is equivalent to the information a counseller would give, and is not boring. I have tried my fare share of text helplines, email helplines, meditation apps, mental health websites for youths, children and adults - and this has been the one I have been able to be most consistent with so far, the most genuinely interesting, and the most fun. I think it’s understandable that youths these days will not ring a phone number to talk about things, nor will be to focused to have a text conversation with a random stranger; I think this is the best way for me so far, and possibly for others too.
The current global crisis, has highlighted across every country in the world, the potential massive effects lock-downs can have on mental health. In addition to the lockdown, the daily everlasting array of gloomy news and the lack of certainty about jobs, and financial stability, have also contributed to the growing number of people around the world, having not only mental health related issues, but also issues related to stress, anxiety, just to mention a few. After a few very stressful weeks, I started using the Thrive App, several months ago, and in brief, the benefits have been massive: I have been able to manage my stress levels, far better than before using the Thrive app. I am more aware, present throughout the day, being able to focus on the key tasks for the day. Finally, the really massive benefit, is this: after having for several years sleeping issues, I have been able to start sleeping far better. In brief, I cannot stress enough, all the potential benefits of using the App. That said, It is very important to be consistent, and to practice periodically the different techniques and tools offered in the app. In my case, after two months of consistent use of the app, the benefits have been fantastic.
Don’t get me wrong I do love this app and I’ve been trying it out for a few months now and it helps me a lot and I love the variety of activities you can do. And I love how you can monitor your mental health and how you’re given goals to do. Anyway the only thing I dislike about this app now is the huge update of changing the layout, I really enjoyed it when it had this island and everything but now it’s just got a boring layout and I really don’t like it.
*The app is part of a suite of services and is offered in partnership with companies, charities, insurers and other organisations. The app is free to...