Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sarthak Madan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I am trying to play ads just show up out of nowhere it would be better if there were no ads
It’s kinda a fun game but I can’t really do much I wish there was more options and the game is just kinda boring
It seems like they tried to make a good but I could go to frikin friv to get a game of better quality. Now I'm not no Karen but it's not worth your time to get this game. It also doesn't make sense like why am I buying the fricking McDonald's franchise. Just don't bother getting this game
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