Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NExT Studios · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I enjoy this game; however, I believe the designers have created fake players in an attempt to keep real players playing the game. No matter how high a real player goes in terms of score, there’s always one-to-three players who jump ahead or fall back behind the real player by 6 to 20 points. It’s like a vicious circle. Additionally, when a real player stops playing for a period of time and then comes back later to play again before the 24-hr period is over, the activity picks up again where it left off. Something is amiss.
Warning: This app not only has an AGGRESSIVE amount of ads but it will “click” them for you, taking you to the advertiser’s site automatically. The first time it happened, I assumed I had accidentally hit the ad banner by mistake. But then I confirmed it was the app doing it by itself. It doesn’t do it every time or else it would be more noticeable. But it is definitely the app and it’s a very shady practice. (Not sure why Apple is allowing this.) Even worse, as you reach higher levels, the app starts covering the bottom half of the game board with pop up ads you have to dismiss if you want to keep playing. But you know what happens when you click the button to dismiss the ad? You guessed it! It takes you to the advertiser’s site instead. This app is a prime example of why we can’t have nice things anymore. The developers have clearly found a way to exploit the advertising system. And what they’ve come up with isn’t just a nuisance to players; they are ripping off their advertisers as well. They’ve found a great way to drive traffic to their advertisers’ sites. But it’s not legitimate traffic from interested shoppers. It’s just people trying to play a casual game who had a robot hijack their phone long enough to get a few extra clicks. You’d be better off carrying a real, portable Mahjong game with you, rather than messing with this infuriating app.
I usually don’t leave reviews. However I will say I am really enjoying this version of Mahjong. Yes I downloaded it from an ad in another Mahjong game I play. And I am a senior and the ad said for seniors. But I enjoy the graphics and the game play very much! So far it’s living up to its ad. I would recommend giving it a try.
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