Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗William Mitchell · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The long space high skydive idea is cool, the fast flying fall... Cool... The random bad guys that shoot you, you can't dodge... You just die... Random when, not a skill thing... You are doing this crazy skydive and you get blown up ... Also the tablet leaning thing... Cool but it seems inverted for the y axis... Otherwise this would of been fun diving throu the neat towering city thing I. This game, ah well... It's junk sadly... I wanted money on it.. Tried it... Now I wish I didn't buy it. I grabbed his lunar lander and that is looking pretty sorry but I'm going to give it another go before I write about it ... But this game.. Don't bother
Sky City: A vast vertical metropolis, stretching from ground level to low-earth-orbit, held within an airtight forcefield. Hazing: Highly competiti...