Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Southeastern Indiana Health Operations, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App do not work will not let you log in
App opens to the sign in page but you can’t enter any information, like the app is frozen. Doesn’t work at all
This is awful. It serves no purpose. You can’t even see claims anymore. Waste of space.
Description Want to look up the status of a medical claim? Or email your health insurance ID Card? How about checking your eligibility information or...