Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Program Executive Office for Enterprise Information Systems, Sea Warrior Program · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Rules of the Road quiz portion is a valuable tool to work on skills, but should be updated to show what the correct answer should have been when you get one wrong. On the iPhone 13pro, the app crashes when I try to put my name in the feedback bar, preventing me from actually giving this feedback as actual feedback.
The RoR feature is a good way to practice, however I wished it would provide feedback with the right answer and maybe even show the rule related to the question from the COLREGs
A fantastic all-in-one app for any leader in the U.S. Navy. Whether a Divo, Chief, LPO, WCS, or even the fresh-out-of-bootcamp sailor, this app contains references and instructions that are essential for all. If you hate looking up naval instructions on policy, this is the app for you! When new instructions come out, this app updates and you have it available to you. As a Chief, this app has been a great reference tool when questions arise in my divisions.
What is the Shellback app? Shellback, formerly known as eDivo, is a free mobile app developed to support US Naval Surface Force (SURFOR) personnel in...