Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Program Executive Office for Enterprise Information Systems, Sea Warrior Program · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Whoever came up with this as mandatory needs to be removed from the military ASAP. Promote AFTER everyone. Needs access to .mil email. The thing you CANNOT do on civilian computer anymore without some crazy work arounds. Data collect says Data other but doesn’t disclose what data. This is why people laugh when things say military grade.
Cannot log in takes multiple entries for an “unknown error” and in the miracle I make it past the login screen the acceptance screen button buffers and resets no matter how many times I click it.
What exactly does this mean??? I’m a bit puzzled, you want me to give you permission to collect my data but not specify what data types??? Pay attention everyone the app gives a minute explanation of what information it collects from you phone or usage. Then states “Other data types”……Be specific like every other app…Hard pass until you do!!
The ADPAAS mobile app allows account holders access to verify and/or update information as stored on the Enterprise DoD web application, referenced he...