Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Program Executive Office for Enterprise Information Systems, Sea Warrior Program · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App won’t open, tried deleting and reinstalling, opens after reinstall but immediately needs to download more data to work, errors out and force closes again and back to it not opening to begin with. Don’t know how this is supposed to support anyone not on the shore. Would be great if it 1. Didn’t require extra to be downloaded to work and 2. Worked in general. Nice job on the disclaimer before the download portion btw. Too bad this is the officially endorsed app.
Not a bad idea but half the stuff requires network connection. 75%+ of Sailors are out to sea or on board a ship and that could be an issue. The basics are there such as policies and actually using the calculator so that helps. Overall: make it a bit more user friendly. Once you get to the PFA screen it is just WAY to busy. So much crammed onto the page and it’s overwhelming.
Just heard about this about only about 2 hours ago scrolling through Facebook. This app has everything a sailor needs to know about anything physical fitness as well as proper nutrition. No excuses anymore why a sailor won’t know what they need to achieve to pass a bca and prt. Thanks a lot for whoever made this app. I will definitely be sharing this with my junior sailors as well as the rest of my department for future reference.
An Official US Navy mobile application, produced by MyNavy HR IT Solutions. The Official Navy PFA (Physical Fitness Assessment) app provides Sailors...