Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Program Executive Office for Enterprise Information Systems, Sea Warrior Program · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please add the IST Pod cast so I can listen to these training sessions to and from work. Cycled through all sections, completed two courses, verified data specific to SERE West. Followed a link to Facebook and Instagram - concerned about providing too much information to our adversaries. SERE should be low key and not something to advertise. If I’m captured, and my enemy reveals information about this program it would make thing harder.
Thrashy app requiring to use internet or wifi to keep going makes it harder to complete by using up phone svc
Genuinely I love this idea, it only offers 2 courses at the moment but I’m rating it high for its potential. Many Sailors will benefit from this resource in the future and train the future we must! Can’t wait to see what it evolves into.
An Official U.S. Navy mobile application, produced by MyNavy HR IT Solutions The Center for Security Forces (CENSECFOR) Toolbox provides on-demand ac...