Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Soflete LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
From the outside this app sounds great and boasts some really cool features but I don't use wearable monitors (yet) so I can't speak on those. My review so far is based on basic use, app exploration, and comparison to the old app. The new app doesn't have the next set of cycles I was really looking forward to starting (I'm aware some still need to be transferred over, so fingers crossed). While using the nutrition programming, some meals do not provide cooking instructions for that meal. It seems to be an issue only with meals that do not have an image. With the shopping list function, I noticed that some ingredients in the meals I selected for the week were not added to the list (spices, broths, etc.) and all the items in the list are not categorized by item type (protein, vegetable, diary, etc). They all just fall under "other". Having to re-establish all my maxes for every lift is a bit of a headache as well, since historical data from the old app profile is not transferred. I believe a search function in the comms chats would be beneficial as well, since soon there'll be hundreds of messages/questions and searching for a topic already discussed would be better than asking a question that's already been asked. I'll be continuing to use the old app until it sunsets but I have great hope for this app. I look forward to changing this rating and review.
I’ve used a few training apps trying to get the perfect program for just me. This one is it. The wearable integration has made this my go to. It also makes me do movement I only see pro athletes do and it’s made me a better athlete because of it. Every movement has a video of how to do it so if you’re not sure it shows you. The clocks that are built into the workout help along when I don’t have access to clock or am in the crossfit gym doing my own thing. Highly recommend this for anyone that wants easy to use app that will make you a better athlete.
I have been using this company for years. The programming is always fantastic. Alongside the nutrition recipes and the workouts this team always provides the best bang for the buck. The old app was… something, but this new and improved version is leaps and bounds from where it came. I appreciate the wearable integration and soon-to-be whoop integration. Looking forward to where it’s going as this company is always looking forward better ways to accommodate the tactical athlete. They couldn’t make me smarter but they definitely got me stronger.
SOFLETE is a wearable-driven training app built for tactical athletes, military, first responders, and serious lifters who want smarter, data-backed p...
| Name | Price | Type |
|---|---|---|
| All Access (Monthly) | $34.00 | Monthly |
| All Access (Quarterly) | $89.00 | Quarterly |
| All Access (Semi-Annual) | $159.00 | Semi-Annual |
| All Access (Annual) | $299.00 | Yearly |