Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PointClickCare · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Still have concerns about messages open and another residents chart. I liked the separate message center on dashboard.
This was supposed to be an upgrade for instant, secure messaging for PointClickCare but it really stinks!! There is no way to search, I am able to see messages from all kinds of other facilities, and unless I am specifically added to a thread, there is no way to see conversations only for my specific facility/patients. It doesn’t work with my work iPad device—I have to use a separate app to see the messages. This is absolutely terrible! Bring back the old Tiger Text capability!!
A long way off from being user friendly. Question if the developers even tested or use the app regularly. For the developers to fix: 1- Login. Way too log of a process on my already secure device. I have to enter my 14 character password each time; pw used to be 8 characters or a 4 digit PIN. Better yet, like tiger text, omit the unnecessary login altogether (should have permanent long in if not “logged off, closed app, or similar). 2- Need notifications NOW. I used badges to notify of new messages. There is no way to know of new message on iPhone. Now I have to login each time, over bearing login process as a above, to “check” IF new messages. Nurses end up personally texting me to notify of new “secure” conversation. Have set my time management to only checking conversations am and pm, to avoid timely, unnecessary, ridiculous process. 3- No stored password ability on app to quickly sign on. Issue above. 4- No “return” button on text pad to sort out paragraphs or bullet orders. 5- Has emoji left corner button, but really can’t send emojis. Positives 1- slightly better than nothing. 2- voice record button works. Update: login was better after checking sign on button in settings. Other changes as above needed, mostly notifications.
The HIPAA-compliant PointClickCare Secure Conversations application seamlessly integrates with the PointClickCare SaaS-based senior care platform. It...