Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Russell Matthews · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I discovered this app this weekend when I needed to play Qwirkle, and the app I usually use didn’t allow me to create custom increments. This app does that. And with a nice clean interface that I love. Two features that I feel are needed: 1- on games that are scored by round, having a round number would be very helpful. 2- having a win condition would be nice. Either by rounds or score, it would be nice for the app to highlight the winner at the end. But I do plan on using this app for some games. I really like the simple easy to use interface Good job!
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