Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AW Rehn & Associates · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App has several of inefficient features. For example, when it forces you to change your PW it will not show you what you’ve typed or what’s been autofilled. When you input a new reimbursement request it asks you to define a start and end date and it would be much quicker if the end date auto-changed to the same date as the start date bs the user having to re-input the same date again. It works fine, but those issues should be improved.
This program is such a great resource for help in paying for items not covered by insurance. It’s a very easy to use site and I have had no issues at all. I’m very thankful for it!
No more submitting paper receipts, no more copies of receipts and forms to send via the mail and no more waiting for two weeks for reimbursement. My claims have been received, processed and refunded to my checking account within 72 hours. I'm so thankful and grateful for the work they do for me : )
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