Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Refresh Connections · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So thankful to the developers for making this. There are not a lot of resources for people who are Covid cautious, and this app is a major asset for people who are looking to meet others who still take Covid precautions. Some minor bugs here and there, and obviously not as many people on the app as some of the main social/dating apps, but overall an incredible app.
This app is wonderful and I can definitely see the potential for long-term. I adore the creators for creating an app for Covid conscious individuals like myself. But it’s so new and it leaves a lot to be desired. I honestly believe keeping this in beta phases for a while with individual testers continue a lot longer would’ve been the way to go. My biggest pet peeves are: It’s really hard to find people via location searches. Finding a broad community is not an issue for me but really honing in on local community is something I really need, and it’s darn near impossible to find someone that’s not across the country. And with the new app upgrade it’s completely non-usable. I can’t login without an error message, and I can’t reset my password without an error message.
I keep hoping for an app where a true sense of community, mutual aid, and genuine care for each other is reflected. Yet keep encountering apps, servers, and relational spaces where the majority are just engaged in one long performance. In this case… a space where folks wear masks and take Covid seriously. Made up *mostly* of those who managed to not be impacted by anything too directly at this point. And rather than being grateful for this… are instead, focused on returning to some semblance of normalcy that either allows them to ignore everything else going on around them or continue to cherry-pick the causes they will vocally support. Which does not feel the least bit inclusive or like a place where safety, trust, and community can be fostered. Just a place where folks can bond over feeling superior that they have the resources, access, and ability to acquire masks, socially distance, and receive vaccines. When deep down, they’re aware of how utterly fortunate they are. And how many will never be afforded these same set of privileges. Lastly, anyone who feels it necessary to write “smartest person at the party” or “in the room”… or encourages this as a caption… is not someone I’d feel remotely comfortable reaching out to.
*This app is currently available in English and for users 18 years of age and older. Refresh Connections is the first social app built for people who...
| Name | Price | Type |
|---|---|---|
| Personal+ (Monthly) | $9.99 | Monthly |
| Community+ (Monthly) | $9.99 | Monthly |
| Refresh Connections Pro (Monthly) | $19.99 | Monthly |