Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Laurent Crivello · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can't start a game.
I just got the game and it WILL NOT work! It doesn’t let you move around because it’s so glitchy! Don’t buy, I want a refund this was stupid you had to purchase! I can’t even play it it’s so slow and laggy!
Your long-time friend, an eminent scientist, was about to make a major biological discovery, when he was kidnapped. Just before that happened, your fr...