Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adroit Worldwide Media, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The setup is horrible. No option from Apple Pay or register using hidden email address.
I liked being able to get what I needed quick and easy.
Seriously, don’t waste your time. This app failed at startup. I called support and was handed off 3 times by agents who were progressively more confused and then left on hold for over 5 minutes before I gave up. Don’t bother. Bring snacks from home.
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