Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Public Service Enterprise Group Incorporated · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I want to say thank you for always being dependable. During the pandemic my husband was one of the casualties. He was unemployed for close to a year. Fast forward to 2023 - our PSE&G in the rears for non-payment - you did not shut-off our services during the pandemic - nor when it was lifted. We received many shut-off notices. We were grateful that PSE&G honored the pandemic guidelines and allowed our services to be kept on. We were able to pay our past bills and current bill in September 2023. Thank you again from my whole family.
I usually pay my bill by PSE&G text message and I was really happy to see they have an app. After much trouble trying to get into my account on the app, I was able to get PSE&G on the phone. They were able to rectify the problem and now I can use the app also. Meanwhile, I sent feedback to the app and it was responded to within the hour of sending the message. Kevin had info for me in it and I was grateful for his effort. Glad to know someone is on the ball. Good job everyone at PSE&G.
I loved this app as it saved me the monthly early morning doorbell ring. And it seemed ideal during Covid. I could snap and upload to PSE&G photos of the meters from within the app. But with the latest update, now I can’t snap live meter photos from within the app! The only choices now are to enter the readings manually or upload photos from my Photo library. Ain’t gonna happen, too much of a pain. Please, PSE&G, either bring back the the live snap option, or send back the polite yet too-early-arriving meter readers. I trust they are well-compensated. This experience, by the way, reinforces the inadvisability of updating apps without a chance to know what are the features that are “improved”, i.e., deleted or broken, and no way to roll back from the damaging update. I fault the developers for deleting a mutually advantageous feature with no warning, and I fault Apple for not allowing rollbacks to prior versions.
Secure and easy tool to manage your PSE&G My Account on the go - sign in, pay your bill and review your energy use. Already registered for a PSE&G My...