Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PremierOne Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Zelle not working with latest version of Premier CU
The updated app is much more elegant and responsive than the previous version. Yes, there are additional steps to get your account going, but those are security measures put in place to protect your account. Everything seems to be working fine, and it’s just as good as other banking apps.
I have been using this app for years. Today it asked me to update my password. Ok like all apps they have me to create another password with special characters and it can’t contain my aunt’s second pets name etc. No, not at all. I had to provide social security number and date of birth. I have never been impressed by the online security of any US bank, but this is the worst I’ve seen in regards to exposing my privacy. I still give three stars. The app is quite ok. I just don’t understand why I need to provide so much personal information.
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