Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Resource One Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using this app for a few years. I enjoy everything they’ve been adding and updating it to. There was a few glitches, but they have been fixed. This app makes things very easy and very useful. There’s hardly often I would have to do things at the bank.
For starters there’s no way to do a simple wire transfer to another persons bank with a routing number. Second, if you own the old app, this one doesn’t update it but creates a new instance so you have multiple apps on your phone now. On the main screen it doesn’t even ask you to enter your account number before submitting. This new version has far less features than the old one. There’s also zero support or help info in the app. There’s also no support for debit cards. You have to get yet another app, MobiMoney, to even manage that and it also has no wire transfer feature like most debit card apps have now.
The new app is so much better than their old version. So thanks for investing in it. That being said, it’s easy to tell they used lower cost developers and did not QA this app thoroughly. They also appear to have used a progressive web app rather than a true native app. For example, when you use bill payment and are prompted to enter a dollar amount the entire keyboard comes up. This is the same in several locations in the app. Most banking apps know that 100% of the time you will be using digits for a certain function so they default to the number keypad for digit entry. This would make it so much easier to use. Also they pulled in lots of old accounts and I now have all of them listed and my son has all my accounts listed on his app. That is such a violation. Better QA should have been done. So overall it’s better, but my fear with R1 is that won’t continue to improve it. Fingers crossed.
You can manage your accounts, make deposits, find ATMs and more. Now it’s easy to bank 24/7, right from your phone. MONITOR YOUR ACCOUNT • View acc...