Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daniel Schwartz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love this idea and the platform is so seamless, can’t wait to share more recipes but mostly to pick up on friends favorites for when I’m out of ideas
I’m super into niche social media lately, and this app feels like the early days of Instagram - just friends and vibes. I’m actually surprised no one made this sooner. Also shout out to the dev team who’s ultra responsive to both bugs and feature requests. They turned around a fix in literally hours one time after I made a report!
This has helped me get back into cooking, which is something I’ve been trying to do for a WHILE. The social aspect and being able to see what my friends are making makes the process fun instead of cumbersome. And it never hurts to get a little inspiration!
Cooking's better when the people you love can see it. Potluck Club is where home cooks show their friends what they made, cheer each other on, and co...