Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FxMedSupport · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s definitely not the prettiest app out there and some of the menus are not intuitive, but it still beats the pants off filling out physical paperwork in a doctor’s office 😂
The app said my appointment time was 5:45pm. But my actual appointment was at 10:45am. If I hadn’t logged into the portal via a web browser, I would have missed my appointment. You also have to search for your up coming appointments, they don’t easily show up. I’ll stick to the web version.
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