Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Shillingburg · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love these filters for how good they make me and my pets look (and how easy and fast it is to use the app, more apps should be straightforward good tools!!!) but I especially love this app because the effects let me take silly images and completely obliterate them in just a few seconds. Finally they reflect my true feelings
Photo apps are hard. It takes the right vision, execution, and ease of use to make a good one, and even then, it’s an uphill battle. These filters, combined with the ease of use, make this such a joy to use and make the act of capturing memories fun, again.
I am a big fan. I applied some filters and shared with an artist friend. They shared the print with a nyc gallery and it was immediately purchased for $25k. I’m now on my way to becoming a professional artist thanks to this app. So excite. Thank you! Better than art school.
Photoaster, the photo toaster, is a photo editing app that produces great quality photo edits with little effort! Drop in your photo and choose your t...