BeautyPlus-Selfie Photo Editor

PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. · iOS

BeautyPlus-Selfie Photo Editor

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

The store evidence

Storefront essentials

View on the App Store ↗

US store price

Free

US rating

4.8 / 5

US rating count

348,719

Current version

7.47.0

What’s new

2026-09-26 · Developer notes

1. Major Collage Upgrade! Now supports video importing and editing, plus brand-new preset templates to effortlessly create high-quality dynamic collages in just one tap! 2. Bug fixes and performance improvements. If you have any questions or issues, please refer to the articles on our Help Center (http://support.beautyplus.com) to search for potential answers.

Store metadata collected 2026-10-19 UTC · US storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.

Screenshots

BeautyPlus-Selfie Photo Editor screenshot 1BeautyPlus-Selfie Photo Editor screenshot 2BeautyPlus-Selfie Photo Editor screenshot 3BeautyPlus-Selfie Photo Editor screenshot 4BeautyPlus-Selfie Photo Editor screenshot 5BeautyPlus-Selfie Photo Editor screenshot 6BeautyPlus-Selfie Photo Editor screenshot 7BeautyPlus-Selfie Photo Editor screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does BeautyPlus-Selfie Photo Editor Make?

Monthly Revenue
$3.0M
Annualized estimate
$36.0M
Change since prior snapshot
+50.0%
Per Download
$5.00

Revenue Trend

Downloads Trend

Platform Performance

🍎iOS
Revenue
$3.0M
Downloads
600.0K
Rating
4.8 ★(346,990)

Rating Distribution

4.8
★★★★★
348,036 reviews
5
1%
4
1%
3
2%
2
7%
1
89%

Top Countries

🇯🇵 JP🇺🇸 US🇻🇳 VN

Rankings

Category Rank
#26
Reviews (5)▼
★★★★★Deathbyamphibians4/27/2025
Pretty great

It doesn’t have all of the features as other photo editors, that are like imitation photoshops (like pics art) it’s mostly portrait/selfie focused. I forgot to cancel my free trial and accidentally bought a year (I was so bummed at first, as it wasn’t cheap) but honestly I use it a lot, they also have really fun ai filters in addition to the portrait editing stuff. One things that I really really wish they would do though is be more inclusive of race/gender, all of the edits are for female, and generally targeted towards lighter toned skin (I say generally target because I wouldn’t say they’re outright exclusive of darker skin tones just less options and the ai often doesn’t render darker tones/ ethnic hairstyles correctly, it just gives everyone straight hair.) actually the hair changing section of the app is probably its weakest link, FaceApp and Facetune are way better in this department. The hair doesn’t look realistic unless it’s straight hair with a middle part. No textured hair styles, it can’t even get bangs to look normal, forget about braids or anything like that. And only the ai hair color works and it’s literally only available in blond or platinum blonde so… ya. All in all, I’d recommend it to my white female friends, it if it wasn’t so expensive and I probably won’t renew when my year is up but I’m really really enjoying it until then. This app is only going to get better as AI tech advances; maybe in a couple years (if I make more money by then) I might get it again to see what new crazy capabilities it has to offer.

★☆☆☆☆ABAdams137/7/2023
Refund

I accidentally renewed this subscription and immediately canceled it. Made a report to Apple and they denied a refund, tried contacting Beauty Plus directly through the app and no luck there either. It’s terrible to have been charged for a service you don’t want that was immediately cancelled and yet refund was denied! All done within a matter of minutes after realizing that it was subscribed to. Now I’m going to have to go through my banking institution to remedy this problem when I shouldn’t have to. If you use this app on a trial please be very careful not to re-subscribe to this app, you will have a problem getting your money back. As I stated I ACCIDENTALLY hit this subscription and didn’t want this app! I contacted to try and get a refund through apple and they said I had to contact the app developer and the only option I had was to leave a review, now a response is telling me to contact apple! A person is responsible for making an error and I paid the ultimate price. Charged for a app I don’t want and didn’t want. I try to do things the right way by making contact so if I have to dispute the charge with my bank I will. It said that people make you go an extra mile because I made an error. Unjust will not prosper!

★☆☆☆☆Badchugz14366/30/2023
Bad representation of black people

As a black women I am saddened by the lack of care this app has put forward in representing black people. On the app I decided to try the different filters to see what I would look like in an anime. I used a photo of myself and put it into their ai filter and they gave me a cloud of smoke/burnt ash not even a real human being. This actually didn’t just happen once but 3 times with different photos and filters. It is terrible how their ai can’t tell the difference between a black person and smoke/ash. When putting in other photos of myself, they would typically make me look white and very pale and they would ALWAYS straighten my hair when I either had braids or natural curly hair. Clearly when making this app, people haven’t thought about representing black people and took little time in considering how ai would represent them. I see it as if they really cared, they’d take the time to actually check how ai portrayed black people before releasing this app. Because of this I am outraged and can say this is the worst app I have ever gotten and I would rate this 0 stars if I could. Note: this app uses filter that lightens skin of darker women and lacks accurate black hairstyles changing natural hair looks to straight hair. Their ai also sometimes can’t properly identify black people.

★★★★★Givinmyside.10/28/2022
My honest opinion.

I’ve been using this app (free version-only) for years and I it has been my favorite app to use in editing, enhancing and creating beautiful memories. I’ve referred it to my family and friends. They’ve all received and/or seen my creations within this app all these years. They’re so impressed that some of them have asked me how I’m creating such awesome memories before I can even recommend this app. I don’t recall having any technical difficulties or issues. The app is easy to navigate through. It offers many, many options to customize your projects. It is easy to make changes, edit and personalize any project you may have. To me it’s the best app to use with your cherished photos. Again, I’ve only used the free version all these years and it’s phenomenal. There’s no pressure to upgrade to another version, thousands of free options and there’s no pop up ads. If you enjoy editing, customizing and creating memories you have to try this app. I’ve used other apps and unfortunately purchased a few subscriptions/upgrades and they still can’t compete with this app. I didn’t renew my subscriptions on any of them and some I actually deleted the entire app. Get this app and enjoy yourself in your own style of creativity. 💜 Buffie Note to Developer: Thank you for developing this app. It’s the best out there. I’ve created some memories that I will treasure and share forever. 💯

★★★★★KeshaBoo874/5/2021
Investment

So, I am going to be truthful in saying that I have always hated taken pictures and I usually don’t do reviews that pay me. As far as photographsI just never looked attractive in them, pictures seem to accentuate my flaws, thus making me self conscious. Prior to this app I had no social media what so ever because I looked distorted and disfigured in photos. I took a chance on this app just to “ goof off” and do silly filters. Upon navigating the app and taking some trial and error pictures, I was flabbergasted by the enhancements in my photos after adding the beauty features. I took a couple of days to process if I wanted to purchase the app or not, so I posted some pictures ( free trial)on a dating web site just to experiment. My page “ blew up”. By day 3, I was ready to make the subscription. Now I am a social media star and I owe it to this investment. My confidence is at least 99% better. I hope that BeautyPlus will continue to add more features. I would like to make some requests as well. I do believe that I will be a subscriber for life. Thank you Beauty Plus for giving me my best life😘

Version History (405)▼
7.42.18/4/2026
7.42.07/24/2026
7.41.17/16/2026
7.41.07/9/2026
7.40.06/30/2026
7.39.06/3/2026
7.38.15/27/2026
7.38.05/20/2026
7.37.25/14/2026
7.37.15/12/2026
Available In (115 Countries)▼
🇨🇳 China🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (16)▼
ArabicEnglishFrenchGermanIndonesianItalianJapaneseKoreanPortugueseRussianChineseSpanishThaiChineseTurkishVietnamese
App Details▼

• AI avatar, face app, makeup tool, cartoon filter, remove BG…50+ easy-to-use editing tools for fast & powerful results. Download for free! • Selfie c...

iOS App ID
622434129
Content Rating
12+
Min OS
13.0
Size
766.1 MB
In-App Purchases
Yes
Publisher
PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.
Si

In-App Purchases (10)

NamePriceType
BeautyPlus Premium - Monthly$6.99Monthly
BeautyPlus Premium - Monthly$7.99Monthly
Beautyplus Premium (Monthly)$7.99Monthly
Beautyplus Premium (Monthly)$8.99Monthly
BeautyPlus Premium - Monthly$8.99Monthly
BeautyPlus Pro - Monthly$11.99Monthly
Beautyplus Premium (Annual)$29.99Yearly
Photo Editor - Annual Premium$49.99Yearly
BeautyPlus Premium - Annual$49.99Yearly
BeautyPlus Pro - Annual$59.99Yearly